An international marketeer with extensive experience of international brand building Nick specialises in leveraging brands through sport and legacy projects with his main areas of expertise lying around strategy, funding acquisition, organisational development and event management.
With a long-standing history and passion for working with marine projects, Nick spent 5 of his years as Commercial Director for America’s Cup teams Alinghi and TEAMORIGIN.
Redshift – Figaro Redshift is a privately funded team that has held a partnership with Nick Cherry from 2014, supporting Nick for three of his five year Figaro campaign. Fourth Cape provides campaign support and management along with overseeing the administration of the campaign budget, enabling Nick to focus on the important job of competing.
Henry Bomby – Sailor Supporting professional sailor Henry Bomby, Fourth Cape manage many commercial aspects of Henry’s campaign. From contract negotiations, establishing and managing commercial partnerships to communication elements such as PR and social media helping to grow Henry’s public profile. Whilst Henry is at sea and competing in the Volvo Ocean Race the Fourth Cape team…
Tirion – Race Team New to the sport of sailing and with an interest in the high-performance side of the sport the Fourth Cape team consulted with the client around the choice of class and type of campaign to be involved with. In 2017 the J70 was decided as the platform to begin learning the skills…
World Sailing As consultants to World Sailing the Fourth Cape team advised sailings governing body on a submission to the IOC for the 2020 Olympic Games. Utilising Fourth Cape’s extensive experience in curating, running and delivering events an event plan, proposal and budget were worked up to support the submission of a bold new shorthanded, offshore…
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