A passionate offshore sailor competing in Sydney – Hobart and 4 Fastnet races winning class in 2017, Mark began his career in the yachting industry sailing full time before making a move to London for an office job.
Utilising his specialist knowledge of sailing Mark developed communications for sailing clients such as Musto, Skandia (British Sailing Team title sponsor) and LOCOG for the London 2012 games along with consumer brands ASICS and Visit London. He went on to manage the global sailing sponsorship portfolio for software giant SAP developing marketing strategies, managing sponsorship rights and activation operations.
Mark is a sponsorship and marketing specialist with experience in delivering activations around world-class partnerships and sponsorship campaigns increasing return on investment and objectives for clients.
Redshift – Figaro Redshift is a privately funded team that has held a partnership with Nick Cherry from 2014, supporting Nick for three of his five year Figaro campaign. Fourth Cape provides campaign support and management along with overseeing the administration of the campaign budget, enabling Nick to focus on the important job of competing.
Henry Bomby – Sailor Supporting professional sailor Henry Bomby, Fourth Cape manage many commercial aspects of Henry’s campaign. From contract negotiations, establishing and managing commercial partnerships to communication elements such as PR and social media helping to grow Henry’s public profile. Whilst Henry is at sea and competing in the Volvo Ocean Race the Fourth Cape team…
Tirion – Race Team New to the sport of sailing and with an interest in the high-performance side of the sport the Fourth Cape team consulted with the client around the choice of class and type of campaign to be involved with. In 2017 the J70 was decided as the platform to begin learning the skills…
World Sailing As consultants to World Sailing the Fourth Cape team advised sailings governing body on a submission to the IOC for the 2020 Olympic Games. Utilising Fourth Cape’s extensive experience in curating, running and delivering events an event plan, proposal and budget were worked up to support the submission of a bold new shorthanded, offshore…
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